Company Sells Two Franchises
Franchising Inc. expands on West Coast, to start supper club here
by Emily Brandler
Of the JOURNAL OF BUSINESS
Cena Franchising Inc.,
of Spokane, which operates a store here called Cena Entrees To Go, says
it has sold its first two franchises, both on the West Coast, and plans
to start a supper club early next year.
Cena Franchising supplies
ingredients and materials to customers who can prepare six or 12 six-serving
takout meals at Cena's store, located at 12501 N. U.S. 395, says Tami
Badinger, its president and CEO.
It's target customer
base is people who like the convenience of "pre-prepped" home
meal replacements that they can take home, freeze and then serve later.
The store also offers
single meals sold ready-to-go, recommends and sells wines to go along
with its entrees, and operates a bakery, Badinger says. Cena means dinner
in Spanish and Italian.
which as 12 employees here, sold a franchise in Olympia a few weeks ago
and one in Sacramento in October, she says. The franchisee in Olympia
plans to open a store by March, and the franchisee in Sacramento plans
to open one in February.
Cena Franchising sells
franchises for $25,000 and charges a fee of 5 percent of the franchisee's
gross sales, she says. It also requires a four-day training period at
the store in Spokane.
Badinger says a potential
franchisee in San Diego is interested in buying franchise rights to open
10 stores there. The company also has received inquiries about buying
franchises from people in San Antonio and Chicago, as well as Canada,
Mexico and Pakistan, she says.
In addition to expanding
its franchising business, the company plans to start a supper club in
February. Up to six couples will be able to form a group that meets once
a month at Cena to prepare six different meals, and then can take those
meals home, freeze them, and bring them to group members' houses later.
Cena also plans to hire guest chefs and wine experts to help groups with
Badinger and business
partner Nancy Hough started Cena LLC in 2004 and turned it into a franchising
company in August, Badinger says.