Dippin' Dots

Dippin’ Dots has been the leader in beaded ice cream for 25 years in high profile locations and is a household name with over 5.2 million Facebook Fans.  The ice cream can easily be transported & has large growth potential.  “We Make The Ice Cream…You Make The Fun!”  Territory Franchises Available. 
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FOR IMMEDIATE RELEASE
Media Contact:
Evan A. Ard
Southard Communications

Chester’s International Signs First Franchise Agreement for Birmingham Area
-Local Expansion Program off to Quick Start, Room for More than a Dozen Still to be Developed-

BIRMINGHAM, Ala. – December 14, 2005 –
Chester’s International, LLC, an emerging leader of quick service restaurant (QSR) concepts nationally, announces today a franchise agreement with the Vision Investment Group, LLC to develop Chester’s restaurants in the Birmingham, Alabama area. This is the first of what is expected to be several agreements to develop Chester’s restaurants in and around Birmingham, which is home to Chester’s International’s global headquarters.

Under the terms of the relationship, the Birmingham-based investment firm Vision Investment Group will develop five Chester’s franchises in the Southwestern portion of the Birmingham metropolitan area including downtown Birmingham. The development schedule calls for two in-line stores to be opened in 2006, and the remaining three in-line stores will be opened over the following three years.

“After considerable growth of the Chester’s franchise concept in the last year, we set out in October to expand our presence right in our own backyard, Birmingham,” said Russ Cooper, President of Chester’s International. “Finding the right partner is vital, and we’ve got that with the Vision Investment Group. They bring the perfect compliment of local knowledge and entrepreneurial smarts that will no doubt lead to great success of their Chester’s franchises here in Birmingham.”

The Vision Group includes: Claude Brunson, Eddie Dowdell, Thomas Porterfield, Jr., Pamela Vickerstaff and Terrance D. Vickerstaff. All five members are native Alabamians, two of which currently reside in Birmingham. The group was attracted to Chester’s great tasting food, strong operating system, and excellent potential for return on investment.

“Chester’s has all of the qualities that make up a solid franchise system,” said Eddie Dowdell, of the Vision Investment Group. “Chester’s has a great national brand with solid localities, and it all evolves around a great product. We are proud to operate their first franchised stores here in Birmingham, and look forward to great success.”

This is the Vision Investment Group’s first franchise investment, and their stores will be the first franchised Chester’s in Alabama. The company currently operates six licensed stores in the state. In October of this year, Chester’s announced its intention to open fifteen to twenty franchised stores in the Birmingham area. The agreement of the Vision Investment Group is the first under this initiative. Chester’s anticipates awarding additional franchise territory for another 10-15 restaurants in Birmingham and its surrounding areas.

“We continue to aggressively pursue our local expansion in Birmingham, and are looking for quality groups of franchisees such as the Vision Investment Group to be our partners,” said Mr. Cooper.

About Chester’s International, LLC
Chester’s International, LLC is an emerging leader of quick serve restaurant (QSR) concepts with more than 1,700 Chester Fried licensed and Chester’s franchised locations. Chester’s offers high quality, great tasting products, flexible size and store layout options, training and support. Chester’s uses only fresh chicken that is specially marinated and double-breaded using a proprietary family recipe and offers bone-in, tenders and potato wedges as well as sandwiches, wraps, salads, breakfast and sides.

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Please click here for more information on Chester's International.




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