LLC Celebrates 40th Anniversary of Serving Delicious Chicken Across America -Beloved Chester the Chicken Turns 40 and
Invites Everyone to the Celebration with a Birthday Party and 40 Cent
Chicken Tenders -
Ala. -October 14, 2005- Chester’s
restaurants across the nation will be celebrating the 40th birthday of
Chester the Chicken, and honoring Chester’s 40-year tradition of
serving great tasting chicken to satisfied customers. Chester’s
International, LLC is one of the nation's largest chicken restaurant chains
with more than 1,700 locations worldwide.
In October 1965, company founder
W.O Giles adopted Chester the Chicken as the emerging foodservice company’s
mascot. In celebration of this anniversary, participating Chester’s
restaurants will host a birthday party on Friday, October 14th for Chester
and celebrate the loyalty of its customers. In conjunction with the birthday
celebration, Chester’s will offer $0.40 chicken tenders to their
customers exclusively on October 14th.
“We are delighted to
celebrate Chester’s 40th anniversary,” said Ted Giles, CEO
of Chester’s International, LLC and son of Chester’s founder,
W.O. Giles. “This is not only a birthday for Chester, but a celebration
of 40 years of serving great tasting chicken to millions of satisfied
and loyal customers. This celebration is a way for all of us at Chester’s
to express our thanks.”
“We also extend our thanks
to all of the operators of Chester’s restaurants, who have made
the last 40 years such a tremendous success,” added Mr. Giles.
The block party style
celebration is open for all to attend. Chester’s 40th birthday will
include meal deals and fun festivities at each location.
“We hope everyone from
our home town of Birmingham, and from cities across the U.S. stop by their
local Chester’s and join us for fun and great food,” said
Russ Cooper, President of Chester’s International. “We are
very excited to celebrate Chester’s 40th birthday celebration. Offering
our great tasting chicken tenders for just 40 cents is a great opportunity
that we hope all can enjoy.“
The 40th anniversary
comes as Chester’s International implements an aggressive expansion
program, in which the company is seeking to launch 500 new Chester’s
franchises in the next five years.
For more information,
please submit the form below.
Chester’s International, LLC is an emerging leader of quick serve
restaurant (QSR) concepts with more than 1,700 Chester Fried licensed
and Chester’s franchised locations. Chester’s offers high
quality, great tasting products, flexible size and store layout options,
training and support. Chester’s uses only fresh chicken that is
specially marinated and double-breaded using a proprietary family recipe
and offers bone-in, tenders and potato wedges as well as sandwiches, wraps,
salads, breakfast and sides.