a Bit of Brooklyn to Desert By JAN HOGAN
VIEW STAFF WRITER
You've got to like baseball.
And you've got to like East Coast-style deli sandwiches.
Gandolfo's New York Deli, 3100
S. Durango Drive, Suite 100, may be new to Las Vegas, but the eatery strives
to bring a touch of Brooklyn to the desert.
"When people hear it's
a franchise, they think it's a cookie-cutter kind of place," said
Joseph McOmber, general manager. "But this is really different."
He cited one of the specialty
sandwiches as an example. It has roast beef, pepperjack, feta, tomato,
onion and pepperoncini.
Other sandwiches include surprise
ingredients such as marinated mushrooms, cole slaw, buffalo sauce, cream
cheese and spicy mustard.
In keeping with the deli's
New York roots, the menu gives each sandwich a Big Apple-themed name.
There's the Rockefeller Reuben, the Holland Tunnel, West Side Story and
NYPD Bleu, the spelling of the last one being a tad misleading -- it has
no bleu cheese.
Open for breakfast, lunch and
dinner, the 80-seat Gandolfo's Deli is aiming to take the McMuffin business
from the fast food chain. Its breakfast sandwiches would be considered
two-fisted fare if the deli didn't serve them cut in half.
The d cor is pure Big Apple,
with oversized posters depicting the city's icons and landmarks, like
the Empire State Building and Brooklyn Bridge.
There are even old black and
white photos of Joe DiMaggio and Babe Ruth.
With its sports-dominant theme,
Gandolfo's expects to pull in league teams, its TV tuned into -- what
else? -- ESPN.
Gandolfo’s is one of the fastest growing franchises in America,
with over 300 stores sold in the last two years. Part of this phenomenal
growth can be attributed to strategic marketing, but majority credit must
be given to the food. Voted best sandwich every year for the past decade
in the state of Utah, where the company is headquartered, Gandolfo’s
is that rare combination of taste, value, and ambiance. With stores opening
from Orlando to Seattle and many places in between, thousands of loyal
customers would agree.