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Rockn’ Joe Receives
License to Franchise
Coffeehouse & Bistro to Begin Offering
Franchises in Tri-State Area; Targets Five Locations in ‘05
CRANFORD, NJ –
April 27, 2005 – Rockn’ Joe Coffeehouse and Bistro –
the purveyor of specialty coffees and sandwiches in the coolest atmosphere
– today received its Uniform Franchise Offering Circular (UFOC),
making it possible for the company to immediately begin selling franchises
to investors.
“This is a landmark day
in the history of Rockn’ Joe,” said Kevin Brennan, company
CEO, who founded his coffeehouse 11 years ago in downtown Cranford. “We’ve
had strong interest from all over the tri-state area, asking when we will
open a franchise near them. Now we’re ready.”
Unlike stale theme
restaurants, where the experience runs its course after just one visit,
Rockn’ Joe is the place that people want to visit often. It’s
the local place to listen to fun, upbeat rock music, from an eclectic
collection of music spanning the past 40 years. There is no rush to leave
a Rockn’ Joe. In fact, the coffeehouse has been designed specifically
for customers to linger and enjoy the friendly atmosphere, listen to great
music and sample a wide variety of food and drink.
That is why the original
Rockn’ Joe is a landmark, always attracting customers from a 10-mile
radius.
Brennan offers franchisees
an ideal business system, including a superior menu of food and drink,
a well-designed floor plan, attractive logos and other corporate identity,
and a streamlined and simple business system that can easily be followed.
“Over the past
11 years, there has been a lot of trial and error to create the system
we now have in place,” Brennan said. “We now offer franchisees
a winning method to create their own landmark businesses. Working under
the guidance and direction of corporate headquarters, with my direct oversight,
franchisees will have everything they need to create a thriving business.”
The centerpiece of
Rockn’ Joe is the coffee. Brennan knew his coffeehouse would never
succeed without a signature blend that people will always prefer over
the high-end competition. Along with its secret bean selection and roasting
technique, Rockn’ Joe coffees are made with specially-treated water
– a key component for consistently rich, flavorful drip coffee.
For the past four
years, Rockn’ Joe’s coffee has clinched the “Golden
Cup Award” from the Specialty Coffee Association of America. Award
winners must annually submit a sample of their water and brewed coffee
for laboratory analysis.
According to the National
Coffee Association, daily consumption of specialty coffee among adults
is at record highs and continues to increase every year. More than 55
percent of Americans adults say they regularly drink specialty coffee.
Coffeehouses in the
United States are more popular than ever, with 11,250 locations nationally
averaging $550,000 in annual sales. The specialty coffee industry has
grown to a $6.12 billion industry, according to the Specialty Coffee Association
of America. The total coffee market, including cafes, kiosk, carts and
retailers was at $8.96 billion in 2003, nearly a $1.5 billion increase
from 1999.
The UFOC, available
at corporate headquarters in Cranford, is a federally-mandated disclosure
form that all franchise companies must present to potential franchisees
about their respective companies and the potential risks. The UFOC includes
a full audit of Rockn’ Joe, as well as the costs associated with
opening a franchise.
In recent months,
Rockn’ Joe officials worked with independent accountants, franchise
experts and other professionals to ensure the UFOC provides potential
investors with a clear and detailed analysis of the company.
Reviewing the UFOC
is one of the steps involved in becoming a Rockn’ Joe franchisee;
potential investors must also interview with company representatives,
undergo specific training and follow a detailed roadmap for success.
“Franchisees
need to know that their success is our success,” said Brennan, noting
five franchises are expected to open in 2005. “To that end, we offer
you one of the finest support networks in the franchise industry. If you
enjoy being extremely creative and expressing your own personality and
taste, then this is the business for you.”
For more information
or to schedule an introductory meeting, please complete and submit the
form below and someon from Rockn' Joe will be in contact with you shortly.
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