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Bakersfield Farmer Boys Opens To Record Sales

BAKERSFIELD, CA - February 11, 2005 – In its furthest expansion outside of its core area, Riverside, California based Farmer Boys Food has opened its 46th fastaurant to record first-week sales in Bakersfield. This newest location, opened January 27, beat the previous opening mark by approximately ten percent, according to Don Tucker, Director of Franchising.

“This is very gratifying and a testament to the brand awareness Farmer Boys has built, even in a market nearly two hundred miles from our home base,” Tucker says. “From the time our name went up on banners and signage in the construction phase, it has been apparent that a great many Bakersfield residents were already familiar with our brand as a result of family and business trips to the Inland Empire and surrounding counties. They were happy to see us coming to Bakersfield, and now that we are open, the response has been overwhelming.”

The Bakersfield Farmer Boys is the company’s fifth location to open since Thanksgiving. Others include the first unit in Baldwin Park, the second in Rialto, the second in Moreno Valley, and the fourth in Riverside. The Bakersfield location is the first of multiple units that will open there under an Area Development agreement with Baker Foods, a company owned and operated by an established Farmer Boys franchisee. Farmer Boys fastaurants feature over 75 menu items. Popular offerings include award-winning burgers, specialty sandwiches, freshly-prepared salads, and signature side items such as monster-sized onion rings and deep-fried zucchini. Made-to-order breakfasts include three-egg omelets, French toast, hotcakes, biscuits & gravy, and breakfast burritos.

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