Just Fresh® Signs Franchise Agreements for
44 New Units in Four Key Markets

Charlotte, NC, – Just Fresh® is exactly that, a fresh concept in the restaurant industry. Just Fresh Franchise Systems, Inc. has recently signed agreements with franchisees in four U.S. markets calling for construction of 44 new Just Fresh restaurants over the next five years.

New markets for the popular “fast casual” bakery/cafe concept include Raleigh/Durham/ Chapel Hill, North Carolina, Washington, D.C., Richmond, Virginia and an expansion in Charleston, South Carolina, which has four existing franchise locations. The franchise units will join eight company-owned restaurants currently operating in Charlotte and Columbia, SC.

Utilizing its successful operating history, fresh food approach and growing market appeal, Just Fresh expects to continue this expansion of its franchise network, reaching out to thousands of customers in new markets throughout the U.S. The company plans to have 100 restaurants under contract and operating in 10 states in the next three years.

The new franchise owners are:

• Just Tri, Inc., a North Carolina corporation owned by Lauren Fitts and Martha Durnett, has entered into an Area Development Agreement for eight cafes in the Raleigh/Durham/Chapel Hill, North Carolina, area and four in Richmond, Virginia. The first Just Fresh Café will be opened on Fayetteville Road in Durham in February 2005.
• Rogue Development, LLC, a Delaware corporation owned by Sean Clancy and Brett Melvin, has entered into an Area Representative Agreement for 30 cafes in Washington, D.C. and surrounding counties in Maryland and Virginia. The first Just Fresh Café is scheduled to open in early 2005.
• Palmetto Food Group, LLC, a South Carolina corporation owned by G. Dana Sinkler Jr., has entered into an Area Development Agreement for six cafes in the Greater Charleston, SC, area. Four Just Fresh Cafes are currently in operation. The two remaining cafes will open by December 31, 2005.

“Just Fresh responds fully to the demands of time-crunched consumers who are looking for quality, freshly prepared meals and meals on-the-go,” says Whitney Montgomery, the company’s Founder and Chief Executive Officer. We're doing “fast casual” right! At Just Fresh®, we believe in not just eating better, but that eating well is living well. "Eat Well…Feel Great!” is our motto. Just Fresh ® recognizes that freshness is flavor, that it takes premium ingredients to provide full satisfaction, and that nutritional balance and an abundance of healthy choices are fundamental to a better life experience. Some things really are this simple.

“Just Fresh meets all their requirements,” Montgomery adds. “Our menu is diverse and has broad appeal – from fresh-baked goods – including breads, muffins, croissants and cookies -- to fresh soups, salads, pastas, sandwiches, hot wraps, quesadillas, pizza, breakfast items, juices and desserts. We also offer an inviting gathering place for friends and families for meals, meetings or conversation.”

The Just Fresh business concept evolved in the early 1990s after Montgomery began exploring the idea of opening a juice bar to capitalize on the growing national trend toward healthier nutritional habits.

After more research, Just Fresh was born, capitalizing on the multiple trends of gourmet coffees, fresh-baked goods and premium-quality, made-to-order sandwiches, salads and soups. The first Just Fresh Cafe opened in the Wachovia Atrium in Uptown Charlotte in March 1994.