DICKEY'S BARBECUE STEPS UP VIRTUAL MARKETING EFFORTS IN Q4
Nation's Largest Barbecue Chain Revs Up Online Presence With Recipe Contest
(DALLAS, Texas) The fastest growing barbecue chain in the country, Dickey's Barbecue Pit, kicks off a new contest in September — reaching out to their customers through social media platforms and asking for original recipe submissions using their products.
"At Dickey's, we value community—whether it is community in a local sense, on national level, or virtual. We are stepping up our virtual presence, even more so than in recent years, and staking our claim in this type of community," Dickey's Barbecue Restaurants, Inc. Marketing Director Jeff Gruber said.
According to Gruber, "The Smokin' Showdown Recipe Contest" will ask Dickey's fans of Facebook, Twitter and visitors of dickeys.com to submit recipes using Dickey's barbecue.
The contest will begin on September 15, 2010.
"Take a moment and think of a Thanksgiving feast. It is full of delicious food, but a lot of it. So what do you do with the leftovers? Usually you turn it into a new dish using elements from the meal. This is where the concept came from," DBRI's Virtual Branding Manager, Paige Blackorby said, describing her brain-child. "We are looking for casseroles, side dishes, meat loafs... really any type of left-over creation. We want to know what our customers do with the leftovers after they feast on our original recipes."
To be a part of the contest participants must be a follower of at least one of Dickey's social networking sites.
CEO and Co-founder of Dickey's Barbecue Restaurants, Inc. Roland Dickey, Sr. will prepare and taste-test the top 10 recipes, and decide on 3 winners.
The three winning recipes will be showcased online on October 1, 2010.
Once the winning recipes are selected, Dickey's will reward the creators with free barbecue at their preferred location for 1 year.
Dickey's Barbecue Pit is one of the fastest growing franchises on the market.
With 122 locations currently open and 20 more to open this year, the fast casual barbecue restaurant is bringing daily smoked meats to all parts of the United States.
The first Dickey's Barbecue opened in 1941 in Dallas, TX.
The original location is still open for business and Dickey's Barbecue is still owned and operated by the Dickey Family.
Dickey's only began franchising in 1994, now they open in 30 states.
Even today, Dickey's still slow smokes all of their signature meats overnight in every restaurant.
Source: Dickey's Barbecue (www.dickeys.com)