FOR IMMEDIATE RELEASE:

BBI OPENS ICONIC REX'S CHICKEN IN BIXBY

TULSA, OKLA – July 7, 2010 – Beautiful Brands International (BBI) today announced the opening of Rex's Chicken at 111th and Memorial in Bixby, OK. The opening is part of a development deal between BBI and Master Franchisee, Curtis Branch, to develop Rex's Chicken and FreshBerry Frozen Yogurt Cafe throughout Oklahoma, Colorado, New Mexico, Kansas, Missouri, Texas and Arkansas.

"Since its early days, Rex's Chicken has become synonymous with crispy bite sized chicken, fry bread, and home-style sides that are absolutely out of this world," said David Rutkauskas, Beautiful Brands Founder, President and CEO. "We're simply continuing the legacy in Bixby by reviving an iconic brand that has tremendous customer appeal and a winning future as a time tested franchise."

The agreement with master developer, Curtis Branch, calls for the opening of 550 units of Rex's Chicken and FreshBerry Frozen Yogurt Cafe's in six states. With over 10 years experience in the wireless communications industry through site development services, asset management, tower development and project management, Branch has committed substantial capital to aggressively develop the FreshBerry and Rex's Chicken brands and tapping their enormous market potential.

"It's a great feeling to be part of this venture with BBI," said Branch. "With so much growth in Bixby, we knew this was the perfect place to open the first Rex's Chicken and give new life to an iconic brand that many Oklahomans know so well. We believe the appeal of the concept as a franchise makes it a winning investment for anyone looking for a good business opportunity."

Founded in 1951, Rex's Chicken became famous for its delicious crispy, bite size chicken, jalapeño chicken, fry bread and home-style sides. Beautiful Brands obtained the rights to Rex's in 2008 with the aim of reviving its popularity and introducing it to new regional markets and ultimately around the world. Hours for Rex's Chicken are 11am - 9pm seven days per week. More information on Rex's can be found online at http://rexchicken.com/.

"The potential of Rex's Chicken is absolutely incredible," said Rutkauskas. "The brand already has a tremendous following by customers who are passionate about Rex's and really love the food. We look forward to many more openings and opportunities to bring the delicious taste of Rex's Chicken to hundreds of communities."

Rex's Chicken is one of 14 concepts being marketed and developed by Beautiful Brands International. BBI was founded under the leadership of David and Camille Rutkauskas and is responsible for the successful launch of worldwide, franchised brands including Camille's Sidewalk Café, Caz's Chowhouse, Café Ole, FreshBerry Frozen Yogurt Café, Greenz Salads, Dixie Cream Donut Co., Sonny Bryan's Smokehouse, Le Beau Rouleau Crepes and Croissants, and St. Michaels Alley. For more information on BBI or its brands visit www.beautifulbrands.net.