Slow Smoked Barbecue Growing At A Rapid Rate
Dickey's Barbecue Pit Expands Across The Country, Defying The Rules Of Recession
(DALLAS, Texas)- Despite the poor economic climate, Dickey's Barbecue Pit has quickly become the largest barbecue chain in the country.
While other businesses are closing shop, Dickey's is opening its doors coast to coast with 113 locations now open with 56 more in development.
"We have low price point comfort food, which sells in a bad economy," Dickey's Barbecue Restaurants, Inc. President Roland Dickey, Jr. said. "Some customers are buying sandwiches when they used to buy platters, so the check average went down a little bit. But we are still doing great."
A PROVEN SYSTEM
Not only is the company selling sandwiches, but they are selling franchises.
Dickey's achieved a 40 percent franchise growth rate in 2009 and, according to Dickey, the corporate office located in Dallas, Texas receives applications for new stores constantly.
"Our progress is surprising to a lot of folks, but it makes sense to us. People want to get out of the rat race and own their own business," Dickey said. "In turn, these new stores are employing lots of people who otherwise would still be looking for jobs."
Dickey said even though these investments may seem reckless to others, his company has a "proven system that just works."
"Our Owner/Operators are making a wise investment with us. These people will be successful whether they are in Dallas or in Alaska," Dickey said. "It is a great feeling to help people stand on their own two feet and become their own boss."
'WORTH THE RISK'
In 2007, Greg Woloszczuk and his wife, Maureen, opened Dickey's Barbecue Pits in both Durham and Cary, North Carolina.
Because the popularity of Dickey's outside the Dallas/Fort Worth area is not as strong, this was a gamble. But according to Woloszczuk, opening Dickey's was worth the risk.
"From a personal standpoint, we took a leap of faith bringing Dickey's Barbecue into a new market, but the risk paid off," The Owner/Operator said. "We wanted to provide our customers a unique positive dining experience with great food at a great price. This customer loyalty is allowing us to contribute back to the community and the community has strongly supported us. They have been helping us grow. In turn our continued growth is helping Dickey's Barbecue Restaurants expand."
A true believer in the brand, Woloszczuk has signed an area developer agreement with the franchisor to open 60 stores over the next 10 years.
The family owned business was founded in 1941 by Dickey's grandfather, TD Dickey, in Dallas, Texas. The original location is still open for business. Even today, Dickey's still slow smokes their signature pork and brisket overnight in every restaurant, just like the original.
Committed to exceptional quality at a great value, Dickey's Barbecue began their national growth and franchising 16 years ago and is proud to be the largest Barbecue chain in the country today.
Source: Dickey's Barbecue (www.dickeys.com)