DICKEY'S BARBECUE RESTAURANTS, INC. TO HOST 'DISCOVERY DAYS'
America's Fastest Growing Barbecue Chain Introduces Day For Prospective Owner/Operators
(DALLAS, Texas) Dallas-based Dickey's Barbecue Restaurants, Inc. (DBRI), the largest barbecue chain in the country, is rolling out their new "Discovery Days" program in May.
This event will offer prospective franchisees a glimpse of Dickey's formula for success and why the chain has nearly doubled in size since 2008.
"Dickey's is moving at light-speed and we are not stopping here. Our goal is to have 500 stores by 2012. It is ambitious, but at this rate, I think we will meet that goal," DBRI President Roland Dickey, Jr. said. "Discovery Days is going to be key if we are to continue expanding. I am confident that once we get people up to our corporate office and show them how our whole franchise system is designed to make every one of our owner/operators profitable we will have many more businessmen and women wanting to get on board."
Discovery Days kicks off the morning May 14 and will include a tour of the Highland Park headquarters and a corporate store. Attendants will be introduced to Dickey's background, history and their business plan.
"This is a chance for us to showcase all the progress we have made and what we have to offer our Owner/Operators once they open their own Dickey's," DBRI Marketing Director Jeff Gruber said. "Our marketing department has doubled in size along with the rest of the company. We have a full in-house agency formulated to get our brand out there and in the public eye. Discovery Days will show the full scale of support we have in place at our corporate office."
The first Dickey's Barbecue opened in 1941 in Dallas, TX. The original location is still open for business and Dickey's Barbecue is still owned and operated by the Dickey Family.
Dickey's only began franchising in 1994, now there are over 110 locations in 21 states.
Even today, Dickey's still slow smokes all of their signature meats overnight in every restaurant.
For more information on Dickey's and Discovery Days visit www.dickeys.com.
Source: Dickey's Barbecue (www.dickeys.com)