FOR IMMEDIATE RELEASE:

BEAUTIFUL BRANDS LAUNCHES IN THE RAW SUSHI
FRANCHISE PROGRAM; NEW WEBSITE

TULSA, OKLA March 9, 2010 – Beautiful Brands International (BBI) today announced the official launch of the franchise program for In the Raw Sushi. The announcement coincides with the debut of their new website, www.intherawsushi.com which offers information on the chain and its unique franchising opportunities.

"We’re very proud of the debut of this exciting new brand," said David Rutkauskas, BBI Founder, President and CEO. "In the Raw will redefine the sushi dining experience as we know it by offering guests incredibly creative and delicious menu choices in a hip and inviting atmosphere. Our franchising campaign includes a strategy of targeted marketing, plus our new website at www.intherawsushi.com to effectively highlight the brand’s wide consumer appeal and global market potential."

The joint venture between In the Raw and Beautiful Brands International utilizes BBI’s organizational and support system to market and franchise the brand on a national and global scale. BBI’s support includes marketing, real estate, architecture, legal, franchise sales, and other aspects of franchise development.

In the Raw is being positioned as a casual-dining, sushi style bistro with a footprint of about 3000 square feet or less depending on accommodations. The restaurant serves lunch and dinner and has an average ticket sale of $18 per person for lunch and $34 per person for dinner. Food items make up seventy percent of total sales of the restaurant while thirty percent is from alcoholic beverages.

"In the Raw is about an experience in dining that few others can recreate," said Greg Hughes, CEO and owner of In The Raw (ITR). "Our desire is to outdo ourselves creatively in appealing to our guests with an array of dishes in a fresh, high-energy atmosphere. We know our brand will resonate very well with customers worldwide looking for the best in inspired sushi cuisine with terrific service and best ambiance anywhere."

Founded in 1998 by Greg Hughes, In the Raw has since grown from a 125-seat restaurant in the Brookside area of Tulsa to five successful stores throughout Oklahoma. Under the guidance of their executive lead chef, Cody Stell, In the Raw serves up an array of delicious culinary creations, combining traditional and nouveau sushi (made from fresh fish that is flown in daily) with a variety of delectable non-sushi entres. Since 2001, the restaurant has won numerous awards for its cuisine in Tulsa, and was even voted the Best Overall Restaurant in 2007 by Urban Tulsa magazine.

"In the culinary world, the fresh sushi category is absolutely exploding," said Rutkauskas. "That’s why we believe this is the perfect time to launch an innovative, quality sushi franchise like In the Raw. We’re confident we can target a sizeable share of the market and turn what was once a single store concept into a winning worldwide franchise."

In the Raw Sushi is one of 14 concepts marketed and developed by Beautiful Brands International. BBI was founded under the leadership of David and Camille Rutkauskas and is responsible for the successful launch of worldwide, franchised brands including Camille’s Sidewalk Café, FreshBerry Frozen Yogurt Café, Rex Chicken, Caz’s Chowhouse, Café Ole, Greenz Salads, Kyro Pizza, Dixie Cream Donut Co., Le Beau Rouleau, and St. Michaels Alley. For more information on BBI or its brands visit www.beautifulbrands.net.