FOR IMMEDIATE RELEASE:

DIXIE CREAM DONUT CO. OPENS

TULSA, OKLA – October 5, 2009 – Beautiful Brands International (BBI) announced today the grand opening of the first Dixie Cream Donut Co. location at 807 East A Street in Jenks, OK. The opening comes after months of preparation for BBI who recently entered into a joint venture with Dixie Cream Donut Co. to franchise and market the brand worldwide.

“I can’t tell you how thrilled we are to work with Dixie Cream Donut Co. to provide Tulsa with a new experience in fresh and delicious donuts and deli style sandwiches,” said David Rutkauskas, BBI Founder, President and CEO. “To be able to bring back the nostalgic taste of Dixie Cream Donuts from its beginnings in 1929 to a whole new generation of donut lovers is truly incredible.”

The joint venture between Dixie Cream Donut Co. and Beautiful Brands utilizes BBI’s organizational system and support to energize the Dixie Cream brand and its viability in the industry. BBI’s support includes product development, marketing, real estate, architecture, legal, franchise sales, and other aspects of franchise development. Dixie Cream Donut Co. is currently being positioned as a quick casual donut and deli style restaurant with a relatively small footprint of about 1600 square feet.

“We want to thank David and BBI for their extraordinary efforts and teamwork in this joint venture,” said Jason Bond, Executive Vice President for Dixie Cream Donut Co. “Their expertise in everything from menu development and architecture to marketing and branding played a critical part in making Dixie Cream’s franchise debut happen. We look forward to many more years working side by side with BBI to develop Dixie Cream into a world-class and viable franchise.”

Dixie Cream Donut Co. was founded in 1929 in Dallas and became famous for a unique donut recipe that blends the finest ingredients for a tender yet flaky, melt in your mouth taste. The Bond family in Tulsa bought Dixie Cream Donut Co. in 2005 and then joined with Beautiful Brands in 2008 to franchise and market the brand worldwide.

In addition to its freshly made donuts and deli-style sandwiches, Dixie Cream also offers fresh roasted coffee made exclusively for the brand with three roasts to choose from: Dixie Blend, French Roast, and Costa Rican. The new store also offers an array of mugs, t-shirts, and hats with the brand’s name and logo. Hours for the Jenks location are Sunday through Thursday from 6am to 9pm and Friday and Saturday from 6am to 10pm.

“There’s no question Dixie Cream Donut Co. is a winning branding concept whose time has come,” said Rutkauskas. “The amazing potential this beautiful brand has as a thriving global franchise is very attractive for those looking for a great investment. In fact, we already have twenty prospects in the pipeline for a Dixie Cream with several others considering becoming a franchisee!”

Dixie Cream Donut Co. is one of 13 concepts marketed and developed by Beautiful Brands International. BBI was founded under the leadership of David and Camille Rutkauskas and is responsible for the successful launch of worldwide, franchised brands including Camille’s Sidewalk Café, Rex Chicken, Caz’s Chowhouse, FreshBerry Frozen Yogurt Café, Café Ole, Greenz Salads, Kyro Pizza, Sonny Bryan’s Smokehouse, and The Bread and Butter Bistro. For more information on BBI or its brands visit www.beautifulbrands.net.