FOR IMMEDIATE RELEASE:

February 24, 2009

"The 5 Steps to Freedom" – a Business Compass for Transformational Times

            Southbury, CT -  Business owners have a greater chance of success if they understand the path a typical business needs to go through to reach the ultimate "freedom" stage, or the "pot of gold" at the end of the proverbial rainbow.  The "5 Steps to Freedom," characterized as a logical progression of entrepreneurial business growth and development, presents its own set of challenges and milestones, however, once mastered can be used to take any business to the next level, culminating in "freedom" for the entrepreneur. 

            “AdviCoaches are uniquely trained and equipped to help small to mid-size businesses become virtually recession-resistant," said Terry Powell, CEO of AdviCoach (www.AdviCoach.com) and sister company, The Entrepreneur’s Source.  “We’ve built up a 25-year extensive track record of success in helping companies get on the road to profitability. ‘The 5 Steps to Freedom’ is a business compass AdviCoaches use to help companies assess, reboot and chart new paths as needed to get back on the next steps to financial freedom,” Terry added.

            “Moving through the steps can be challenging under any set of economic circumstances.  However, during a volatile, economic recession like the one we're in presently, business owners who have worked 24/7 to achieve success may be disoriented by unexpected setbacks. This can oftentimes prevent growth and push business owners back a step,” explained Terry Powell.

Specifically, “The 5 Steps to Freedom” is:

• Step 1: Irrelevance: beginning as an unknown in the marketplace, developing a viable niche market, and creating a working proto-type of the business model.
• Step 2: Chaos: pushing through the often bloody battle of becoming cash flow positive by investing and promoting to build brand awareness.
• Step 3: Normalization: converting cash flow into profit by monitoring well-chosen performance metrics and fine-tuning the business model.
• Step 4: Affluence: solidifying a position of dominance in the niche market and optimizing operational efficiency for maximum growth and profitability.
• Step 5: Freedom: developing a strong core of leaders, investing in expansion through strategic partnerships or acquisitions.

            AdviCoaches bring a wide variety of experience in a cross-section of industries through a network of coaches throughout North America. Through a powerful, interactive diagnostic process, AdviCoaches work with their clients to assess their performance in 21 critical best practice areas to determine their current place in the "Steps".  Armed with this knowledge, AdviCoaches then coach their clients through the implementation of the appropriate Rapid Impact Strategies to address gaps and drive immediate results.  Through a recent partnership with E-Myth Worldwide®, AdviCoach clients also have access to unsurpassed business success education programs.

            "Local business owners can be so focused on working 'in' their business that they may not see what's setting them back. As business coaches, AdviCoaches bring a fresh perspective to help their clients assess the current state of their businesses, identify and prepare them to address their challenges, and educate them in business best practices," said Terry Powell.

             As the recession continues and unemployment rises, many skilled and talented business people are choosing entrepreneurship as a career alternative in today's New Career Economy®.  AdviCoaches work collaboratively with clients to provide customized education and strategic business solutions applicable to each stage of business development. Unlike traditional consultants that specialize in a particular business discipline or industry, AdviCoaches deliver a variety of services to enhance the performance of small to mid-size businesses in any industry.

To learn more about AdviCoach services in your area please visit www.AdviCoach.com.

About AdviCoach
AdviCoach is the premier source for business coaching and advisory services customized for small to mid-size businesses.  With its unique “AdviCoach Advantage” AdviCoaches provide relationship-based coaching and use Rapid Impact Strategies and E-Myth business education success tools to increase the business performance of its clients.   AdviCoach was recently ranked in the Top 100 new franchises by Franchise Market Magazine and listed in the Franchise 500 by Entrepreneur Magazine for 2 consecutive years.