2008-11-04 – Rita's Italian Ice was named one of the top 50 franchises for minorities by the National Minority Franchising Initiative (NMFI). Established in 2000, the NMFI is committed to increasing minority representation in the franchising industry. As one of the selected franchises, Rita's will be recognized in The 50 Top Franchises for Minorities report listed in USA Today by NMFI.
Rita's was recognized among 300 companies for its commitment to the recruitment and advancement of minority franchise owners. Selection for the NFMI's top 50 minority franchises is based on a variety of measurements and criteria, including historical performance, brand identification, market dynamics, franchisee satisfaction, the level of initial training and ongoing support, and financial stability. NMFI also reviews a comprehensive questionnaire completed by the franchisor that reports the number of minority-owned franchises in the system, as well as the number of minorities in senior management positions throughout the system.
"We are honored that the National Minority Franchising Initiative has recognized our commitment to recruiting and maintaining minority franchise owners," says Jim Rudolph, chairman of the board and CEO, Rita's Italian Ice.
