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Huddle House’s “Chance to Win 100k” Sparks Local Restaurant Rush

ATLANTA – Throughout its 40-plus-year history, Huddle House, a nationwide family restaurant franchise known for serving any meal, all day, has always strived on serving great food without much need for flare. But every now and then, a little flare is OK -- especially when it comes to the tune of $100,000, a trip to Daytona’s big race, and other prizes.

“The chance to win $100K has definitely created some friendly competition among our neighbors, community, and franchisees,” said Phil Greifeld, CEO of the 430-unit Huddle House. “For one of our local residents to win a prize like $100K would change their lives forever. Everyone is curious as to which one of Huddle House’s 430 locations will have that winning game piece.”

While the grand prize of $100,000 goes to just one winner who spells out “HUDDLE” on winning scratch off tickets, given away with every receipt, there are other instant scratch ‘n win prizes local residents are vying for. The first prize is two tickets to the big race in Daytona next year, including travel and lodging; and multiple prize winners can win a Columbia Sportswear Gift Packs; a Fox SportSouth Gift Packs; $25 AMEX Gift Cards; and Bill Elliott 2007 Daytona T-shirts.

Additionally, as a way to launch Huddle House’s new menu, each prize ticket includes an instant scratch off where winners can win free coffee, biscuits & gravy, hash browns, and a side of bacon or sausage.

The new menu is part of the chain’s work on enhancing its already positive image by adding new décor to its locations and rolling out a new menu with updated items. The new menu relates to a broader taste while still staying true to its original favorites. The menu includes additions such as the new Waffle Platter along with Country Fried Steak and Eggs and Onion Rings.

ABOUT HUDDLE HOUSE

Huddle House, Inc., founded in 1964, offers a wide variety of cooked to order food, fresh off the grill for breakfast, lunch and dinner. Known for serving any meal, all day, Huddle House features signature "Big House" breakfast and sandwich platters, lunchtime salads and USDA Choice steak dinners. The Atlanta-based 430-unit nationwide family restaurant franchise located in 17 states throughout the Southeast, Missouri and mid-Atlantic regions had annual system wide sales of $215 million last year.

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