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FIRKIN GROUP OF PUBS MOVES INTO CENTRAL CALIFORNIA

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For Immediate Release

FIRKIN GROUP OF PUBS MOVES INTO CENTRAL CALIFORNIA
Local to Open Three Pubs, first in 2007

Newport Beach, California, October 24, 2006— The Firkin Group of Pubs, an authentic English pub chain, recently inked a multi-unit franchise agreement bringing three pubs to Madera, Visalia and Fresno, CA. Dushawn Johnson, an entrepreneur and experienced franchisee, expects to open his first pub in early 2007.

“When I was looking into buying a franchise I knew that I wanted something fresh and new to Central Valley,” says Johnson. “I chose Firkin because they are a wave of fresh air in the pub segment and I know that it will thrive in this area.”

Named the 2005 “Best Pub in Toronto” by Toronto Sun Readers, The Firkin Group of Pubs is one of the most popular neighborhood pub chains in Canada and recently captured the title of the largest and fastest growing pub chain in the United States. Serving spectacular food in a friendly, pub-like atmosphere it draws families, students and professionals alike.

“People all across the United States are falling in love with pubs again because of our expansion,” says Larry Isaacs, Firkin Director of Marketing. “The Firkin Group of Pubs are putting the relaxed, comfortable British pub atmosphere on the map here.”

Firkin has open pubs in five states Michigan, New York, Illinois, Texas, Virginia, Florida and another 200 currently in development throughout North America.

About Firkin:

Stanley Adelson and Ian Fisher opened the first pub, Fox and Firkin, in Toronto in May 1987. It was the idea of a traditional English neighborhood pub – where people could enjoy good drink and food in good company – that quickly built a stable of regulars.  Selections range from a variety of beverages and delicious meals including:  traditional English pub fare like fish and chips, burgers, sandwiches, as well as a selection of entrée dishes such as New York strip steak, roasted chicken, fresh fish and salads and—of course—a wide assortment of draft beers on tap and in the bottle.  There are currently 39 units open in North America and 150 pubs in development in the United States. 

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