Evan A. Ard
Multi-Restaurant Franchise Deal with Circle K -Chester's solidifies its leadership in the
convenience store space with recent agreement-
BIRMINGHAM, AL (April 24, 2006) –
Chester's International, LLC, a global fried chicken quick service restaurant
chain, announces its first restaurant opening through a franchise agreement
with Circle K Stores, Inc.
Circle K has signed
two franchise agreements that include the opening of two franchised Chester's
locations at Circle K corporate stores. The first restaurant opened in-line
with a Circle K located in Star Valley, AZ on April 21. The restaurant
features seating for 30 dine-in customers and offers a full breakfast,
lunch and dinner menu with drive-thru service. A second Chester's location
is scheduled to open in May within a Circle K corporate store in Huachuca
City near Tucson, AZ.
"This partnership is a starting point for two strong brands in the
c-store industry - one of the largest operators of c-stores and one of
the largest foodservice providers" said Russ Cooper, Chester's president.
"It makes great business sense and we're happy to grow with Circle
K through this franchising alliance."
Star Valley will be
the starting point between Circle K Stores, Inc. owned by parent company
Alimentation Couche-Tard, and Chester's International, LLC that involves
company-owned Circle K locations.
Chester's is aggressively
expanding its franchise program in c-stores, a category it dominates as
the top chicken foodservice provider. Chester's has more than 1,500 locations
worldwide, and more than 1,000 licensed and franchise locations in c-stores
and travel plazas throughout the country. The company began offering franchises
in late 2004 and has awarded 83 franchise stores to date. As part of Chester's
Project 500, the company plans to secure 500 franchises by 2010.
Cooper adds: "We
are looking to continue expansion in convenience stores and build upon
our providing a great return on investment with flexible store designs,
a great -tasting product and our compatibility with many other foodservice
Chester’s International, LLC is an emerging leader of quick serve
restaurant (QSR) concepts with more than 1,700 Chester Fried licensed
and Chester’s franchised locations. Chester’s offers high
quality, great tasting products, flexible size and store layout options,
training and support. Chester’s uses only fresh chicken that is
specially marinated and double-breaded using a proprietary family recipe
and offers bone-in, tenders and potato wedges as well as sandwiches, wraps,
salads, breakfast and sides.