The
secret to El Pollo Loco's success is our great tasting food.
Our menu has a broad and deep consumer acceptance across a
wide span of demographic and socioeconomic sectors and is
a healthy alternative to traditional fast food.
HOT FACTS:
50%
lunch and 50% dinner during 13-hour operating day*
The
highest AUV of any combined franchised and company-operated
chicken concept in the country**
Exclusive
development territories
Solid
track report with 25 years experience
End
cap, in-line and freestanding drive-thru options
Strong
catering opportunities
The first El
Pollo Loco, or "The Crazy Chicken," began as a roadside
chicken stand in the small town of Guasave on Mexico's Pacific Coast.
It featured an authentic family recipe-fresh chicken marinated in
special herbs, spices and citrus juices and then flame-grilled to
perfection. The restaurant quickly became a local favorite. In 1980,
the first California restaurant opened.
Today, El Pollo
Loco is owned by American Securities Capital Partners, a New York-based
equity investment group and Company Management. The tradition continues
with signature dishes that satisfy consumers desire for flavorful
food that fits well with today's healthy lifestyles. We're currently
flame-grilling marinated chicken in 322 El Pollo Loco restaurants:
137 are owned and operated by the company and 185 are owned by franchisees.
Top-Notch
Support
We’ve assembled
an experienced senior management team as well as a dedicated franchise
support staff to help you get your new restaurant up and running.
We provide the following:
Operations
Franchise operations
support with Franchise Consultants who are specifically
assigned to new franchisees to keep them continually updated
on new information and procedures important to their business
Marketing
Grand
opening marketing plans specifically tailored to your new
market to help you build strong sales from the moment you
open your doors
State-of-the-art
marketing intranet site with turn key marketing programs
and materials
On-going
product development to keep your menu fresh and relevant
Real Estate
Our
expert real estate team will work with you in market planning
and site selection to determine the best possible locations
for your restaurants
Training
Seven weeks
pre-opening training for franchisee and restaurant managers
Franchise training
consultants offering on-going training programs for crew
and management
Support and
guidance in recruiting, hiring, training and retaining the
top employees
CATCH THE FIRE! Here's What It Takes
Desire to
provide a unique and relevant product
Current multi-unit
restaurant operator or investor seeking to diversify portfolio
Minimum net
worth of $1.5 million with liquidity of $750,000
An interest
in opening a minimum of three locations in 48 months
Recognize
the value of investing in and expanding with a restaurant chain
that has a solid track record
*Source:
El Pollo Loco 2005 UFOC, freestanding drive-thru company units only
**Nation's Restaurant News, June 28, 2004
For New York residents: This advertisement is not an offering. An
offering can only be made by a prospectus filed first with the Department
of Law of the State of New York. Such filing does not constitute
approval by the Department of Law.
