With more than 80 years of donut-making to our name, Dixie Cream knows how to make donuts that defy comparison. Notice that our donuts are a little taller than others. Notice, too, the golden band around the middle of a Dixie Cream. That’s our promise of light and creamy melt-in-your-mouth goodness that just gets better by the bite.

FREQUENTLY ASKED QUESTIONS

Q. How much will I need to invest?

A. The estimated cost of a Dixie Cream Donut restaurant will be between $196,000 and $413,000 and is variant upon location utilizing an in-line of approximately 1,500 – 2,100 square feet.

Q. What does the franchise system include?

A. Owning and operating an assigned Dixie Cream Donut restaurant use of the brand name, trademarks, recipes, operational systems and methods, and decor. Additionally, you will receive support in these specific areas:

• Facility planning on site location and architectural design
• Specifications for fixtures, equipment, and leasehold improvements
• Assistance in site selection and lease negotiation
• Corporate training for Owner/Operator and Director of Operations/General Managers
• Kitchen/ Back of the House Workflow design
• Ongoing support from members of the Training and Operations Team
• Ongoing updates for increasing profitability
• Products with high industry demand
• Efficiency in all systems
• Favorable national contracts with suppliers of goods and services
• Operating manuals, policies, procedures, and business management systems.

Q. Who designs and builds my store?

A. Beautiful Brands will provide the franchisee with architectural assistance with drawings and specifications. Franchisee will negotiate with construction contractor and other construction suppliers, with assistance in supervision and management of the construction of the facility under the Dixie Cream Construction Consulting Agreement.

Q. How much is the franchise fee for a Dixie Cream Donut restaurant?

A. $25,000 per store location.

Q. Does Beautiful Brands offer Area Development?

A. Yes. Beautiful Brands is actively seeking qualified candidates to develop between 3-10 locations.  We are not currently offering single unit franchise opportunities.  However, we may grant a single unit for a non-traditional location or a small market that we determine cannot support additional Dixie Cream locations.  

Q. How much are the on-going royalties?

A. 6% of total gross sales less sales tax.

Q. What type of Marketing assistance is available?

A. Beautiful Brands will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program.

Q. How much money can I make from a Dixie Cream Donut restaurant?

A. We do not disclose earnings claims to prospective franchisees. Therefore, we rely on our franchisees to supply you with information on this subject.

Q. How is the site selected for my store?

A. Beautiful Brands will provide Real Estate assistance in the site procurement process including negotiation with the mall or retail space owners.

Q. Is there any experience necessary to own a Dixie Cream Donut restaurant?

A. Yes, but not necessarily in foodservice. Dixie Cream actively searches for candidates with a strong background in business management.

Q. Do I need to be involved in the day-to-day operation of my franchise?

A. At least one owner or a designated manager must be involved on a full-time basis and must be responsible for the day-to-day operations and management.

Q. How will I know if I have the necessary finances?

A. Your completed personal profile will be evaluated by our finance department. A Beautiful Brands senior manager will let you know how your financial status fits within our profile and what your financing options might be, if needed.

Q. How long is the term of a Dixie Cream franchise agreement?

A. The franchise term is twenty (20) years.