BEANER'S COFFEE was founded in East Lansing, Michigan by Bob Fish and Mary Roszel with the opening of their first café on March 15, 1995. Due to Bob and Mary's experience in the restaurant industry and their desire to serve the highest quality beverages, both quickly and efficiently, in an atmosphere that customers found warm and inviting, BEANER'S COFFEE quickly became the brand of choice in the Lansing area. These qualities remain central to the BEANER'S operating philosophy and have driven the growth of the company in the years since. In recent years BEANER'S has expanded into eight Midwest and Southeastern states, with plans to grow nationwide in the coming years.
Who is BEANER'S looking for when considering a Franchisee?
People interested in starting their first business who have a strong desire to build a lasting and productive enterprise.
People committed to following an established, successful, and regimented operating system.
People who meet or exceed the minimum net worth requirement of $400,000. (Net worth is the total value of assets, such as property and investments, minus liabilities, or debts.)
Existing Franchisees/Business Owners of other concepts who would like to expand their business by opening a new concept within their given market.
What is franchising?
Franchising allows a company to distribute its concept, product, and services. The franchising company lends the right to use their company logo and other trademarks as well as their business model to a second party, the franchisee. The franchisee pays an initial franchise fee and a monthly royalty to acquire those rights.
BEANER’S COFFEE is a franchise concept, and provides to its franchisees the right to use the BEANER’S logo and other trademarks, drink and food recipes, below-market pricing from company vendors, and the operating system and procedures developed for BEANER’S stores.
Why should I consider franchising?
"More than nine of ten (92%) of the 1,001 franchise owners questioned in a recent survey consider themselves either 'very' or 'somewhat' successful. The survey of franchisee satisfaction levels, conducted for the International Franchise Organization's Education Foundation by the Gallup Organization during September/October 1997, was released in Las Vegas during the association's annual convention in March... Nearly all --93%-- believe being associated with a franchise system gives them an advantage... Franchise owners believe they are more successful than similar independent or small businesses."
-Reprinted from the May/June 1998 issue of Franchising World.
Training & Support
Staff Training
In addition to your own training, you will also send someone through our PERColator training program, which will prepare your employee to train your staff once they have been hired. In the BEANER’S COFFEE system, the store owner/manager is not permitted to be the store’s PERColator, as the double duty can result in diluting your effectiveness as a manager as well as crippling your store’s training program.
Opening Week
During your opening week you will have a member of BEANER’S senior support staff on-site to help smooth out any wrinkles and answer questions as they arise. We believe your comfort as an operator has a direct impact on your success.
Continued Support
Following your store opening, you will continue to have access to members of our support team for any other questions you may have. We want to be available to you!
Site Selection What assistance is there for site selection?
BEANER'S COFFEE will assist you in securing a proper store location. You will receive demographic data on a typical BEANER’S customer as well as a site selection form. These two tools, coupled with your knowledge of your trade area and your diligence and energy in tracking down property leads, are critical to your success finding a property. BEANER’S will do an “in market” evaluation of your area before the site selection process even begins. When you have several promising leads, we will provide specific analysis on those locations leading to final approval.
What kind of assistance will I receive for build-out?
BEANER’S will refer you to our design and build firm who will take your store from the drawing table all the way to your Grand Opening. The equipment, furniture, and fixtures come in a package from a supplier.
Marketing & Merchandising
BEANER’S COFFEE has an annual promotions calendar for in-store marketing of beverages, food items and merchandise. All designed to grab your customer’s attention. BEANER’S also designs and develops advertising materials for direct mail, billboards and print media, as well as radio commercials.
BEANER’S Marketing Department is also available to answer questions, assist you through your Grand Opening and help design and develop custom programs to expand your customer base and increase your sales...
To request information about BEANER'S COFFEE,
simply complete the Request form provided below.
BEANER'S COFFEE was founded in East Lansing, Michigan by Bob Fish and Mary Roszel with the opening of their first café on March 15, 1995. Due to Bob and Mary's experience in the restaurant industry and their desire to serve the highest quality beverages, both quickly and efficiently, in an atmosphere that customers found warm and inviting, BEANER'S COFFEE quickly became the brand of choice in the Lansing area. These qualities remain central to the BEANER'S operating philosophy and have driven the growth of the company in the years since. In recent years BEANER'S has expanded into eight Midwest and Southeastern states, with plans to grow nationwide in the coming years.
What is franchising?
