The Original Gourmet Donut Franchise

Taste Success With A Retail Donut Concept That’s Fresh And Sweet

Welcome to legendary LaMar’s, home to America’s best donuts. Since 1960, when our founder, the “King of Donuts” Ray Lamar opened his first made-from-scratch donut shop in Kansas City, we have been a recognized leader in the booming, $17 billion “snack and nonalcoholic beverage bars” category. Today with 75 varieties of donuts and a full gourmet coffeebar, our proven retail donut concept is so fresh and so sweet you can almost taste the success.

We intend to become the best donut company in the world by being unrivaled, unrelenting, unflappable, and simply unbeatable. At LaMar’s we are passionate about being customer focused, employee focused, and most important to you, franchisee focused.

Now is a great time to join the LaMar’s franchise family because we believe that our success can only be measured by your success. If you have a minimum of $150,000 in liquid capital and a net worth of $350,000 (excluding home equity), we invite you to complete the confidential personal profile below. We are pursuing franchises in the following states: Nevada, Utah, Arizona, Colorado, New Mexico, Nebraska, Kansas, Oklahoma, Texas, Iowa and Missouri.  Requests for information regarding any other state or territories outside the U.S. will not receive a reply.

You’ll Learn From The Best

Armed with that information, the world’s best franchise team will provide you with their knowledge and expertise about our sweet franchise opportunity.

You’ll learn about our comprehensive training program that’s conducted both at a LaMar's Donuts training store and in a classroom setting as part of LaMar’s University. (You’ll find our training program to be satisfyingly “hands-on.” How else can you become a Certified Donut Artisan?) Our donut professionals will work with you in all phases of operation: how to make each variety of donut; how to run the store and keep the books; how to hire personnel; and how to provide LaMar's unique brand of personal customer service. We’ll also show you how to tantalizingly display your products and how to create that memorable LaMar's Donuts taste experience.

Along the way, we'll assist you in selecting a site for your store that meets our criteria. Then, we'll provide you with guidelines for transforming the site into your LaMar’s Donuts shop.

To augment your training we’ll provide an invaluable daily reference guide, the LaMar's Donuts Confidential Operating Manual, a comprehensive document outlining virtually every aspect of the business including: management and accounting procedures, hiring and personnel policies, daily operations procedures such as opening and closing the store, and how to make our one-of-a-kind donuts.


Once we get you going, we’ll support you with advertising materials and promotions, public relations, and quality-control guidelines and inspections. We'll even assist you in planning and designing your Grand Opening celebration.

You’ll Be The Best

You’ll be proud to call yourself a LaMar’s franchisee because our spirit and our passion are to assist you in rising to a higher level of achievement, to accomplish a higher quality of life, and to “have fun” doing it.

Complete the confidential personal profile and let’s get started.