Villa Pizza / Villa Fresh Italian Kitchen is part of the Villa Enterprises' family of fresh brands. Villa Enterprises provides over 40 years of operational knowledge and expertise in the best practices and procedures for opening and sustaining a profitable food service business.

The systems and practices that have made us a successful operator for over 4 decades are the exact same guidelines that we will share with you, as a franchisee.

As a franchisor with over 300 corporate and franchised locations we have a high awareness of industry trends as well as an understanding of what needs to happen at the store level on a day to day basis to succeed.

Helping You Get Started:

Site Selection
Villa can assist you in securing a new site or provide research on a site you propose. We also provide site selection training to help you identify the most opportunistic locations. And to help success, VE approves all locations selected. While our criteria are stringent it serves to make sure the best possible conditions for success are met.

Lease Negotiation
Our leasing team is here to assist you with your lease negotiations. You can use an authorized broker or retain a local real estate attorney to help you through this process.

Restaurant Design
Our design and construction department provides you with guidance from drawings to the final punch list. Every Villa restaurant has a carefully planned contemporary design that offers guests a friendly and relaxing atmosphere. The design has been developed to maximize every opportunity that will build a strong and memorable brand. Our design team works closely with the landlord, franchisee, contractors and architects to maximize the layout and best serve the customer.

Villa University
Villa University provides 3 weeks of intensive hands on training at our national training facility. You, your manager and any operating partners will be trained in all aspects of running a Villa Enterprises restaurant.

We’ll provide you our Confidential and Proprietary Recipe Manuals and train you in all operational aspects of your business, to include:
• Food Preparation
• Back of House Management
• Front of House Management
• Food Handling and Safety
• Customer Service
• Point of Sale Software
• Financial Management
• Marketing and Advertising

Equipment Ordering
We streamline the process for obtaining equipment to make it quick and easy, and pass our negotiated savings on to you.

Total Support
From the day you sign the franchise agreement a Franchise Operations Consultant (FOC) is available to help and guide you through any process of opening your restaurant as well as operating the business thereafter.

Helping You Operate Your Business:

Marketing and Promotions
On a store level, Villa Enterprises develops promotional campaigns throughout the year to drive store traffic. Campaigns include new product LTO’s, Co-Branded national sweepstakes with national print, radio and TV overlays, local store marketing campaigns and local store marketing tools. Additionally, you have access to our team of experienced marketing professionals to help guide you through any marketing uncertainties.

On a corporate level we are actively advertising our brands to help create the demand necessary for our continued success. This ensures that our concepts are front of mind when it comes to competing for the best locations with mall developers, airports, casinos, colleges and other opportunities.

Operations Guides and Manuals
Extremely thorough manuals have been developed to cover every aspect of our operations. We offer a new store opening guide, recipe manuals and standards of operation manuals. From training to opening and beyond, these manuals and their periodic updates will play a crucial role in your growth and success.

Business Support
Your franchise field consultant specializes in the concept you select. They will provide you with expert knowledge of our business systems, best practices, recipes, and marketing. Additionally, they will continue to provide operational evaluations as your business grows and will ensure your brand is protected.

Research and Development
From new recipes to new and innovative operating systems and equipment, Villa Enterprises will provide you with all the latest research and operational expertise.

Purchasing
Our purchasing objectives are developed to provide a reliable supply of the highest quality ingredients, to maintain a steady predictable price for all supplies and to take advantage of our group buying power. Villa Enterprises purchasing department maintains a host of national accounts with some of the countries largest distributors and best specialty companies. Our purchasing power is brought to bear in every situation and we pass these saving along to you.

Quality Assurance
Whether coffee, flour, pasta, deli meats or paper bags, everything a customer receives from us must be wholesome and of consistent quality. You and your employees are the final quality control and we will provide you the training, testing devices, and continuing education you need to ensure that only the finest products are served to our customers.

Continued Training and Education
Our Corporate Training Managers and FOC’s are constantly researching the industry to uncover better methods of operation and identify trends relevant to your business. We are your eyes and ears…. so you can focus on your business.

In addition, Villa Enterprises conducts an annual franchise convention including industry guest speakers, training seminars, business classes, brand breakout sessions and motivational speakers to make sure our organization and it’s franchisees are armed with the latest information, best practices and industry insights.

Please fill out the form below for more information!