Herrells Ice Cream If you are thinking about owning and operating your own ice cream store, we have two plans which may interest you. One is our Herrell's Licensing Plan, whereby you will operate a HERRELL'S ICE CREAM store and thereby take full advantage of our name, federal trademarks, reputation, and the ongoing publicity that we generate. We provide you with complete information and training (see below), and a protected territory in which to operate.
In areas distant from our current locations in New England, you may be interested in the Herrell’s Consulting Plan, in which you receive the same information, guidance, and training provided by a license, but you do not use the Herrell’s name or trademarks. In turn, you are free to adjust and alter any of the information provided to suit your own desires and market. You can exercise considerable freedom with a Herrell’s Consulting Plan.