The Fuzziwig's Candy Factory Concept

Fuzziwig's Candy Factory is a self-serve candy store cleverly designed to look like a fun, whimsical candy factory. Each store is decorated with animated “candy-making” machines, creating an entertaining, amusement park atmosphere. Over 400 varieties of conventional, unusual and nostalgic candies – think “pixie sticks,” rock candy, candy necklaces, jawbreakers and wax lips – are playfully displayed in bulk merchandising bins on the side walls and center island. Stores also feature a large selection of sugar-free candies in addition to chocolate-coated nuts and confections. Many locations offer self-serve soft drinks, ice cream, popcorn, cotton candy and Fuzzifizz ™, a proprietary frozen carbonated drink. Fuzziwig's Candy Factory stores also have an impressive collection of hard to find specialty toys, plush animals and collectibles.

The Fuzziwig's Candy Factory team of buyers and merchandisers are always one step ahead of the latest candy and collectables trends, making Fuzziwig's Candy Factory “the place” to go for the most sought after items. The company's merchandising philosophy is to “find the hottest product and be first in the market with the best selection.”

This exciting concept was started in 1995 and the past 10 years has been spent refining it to achieve optimum performance. In November of 2003, Fuzziwig's Candy Factory completed the acquisition of the Sweets From Heaven franchise system. The result is an exciting combination with over 72 retail stores in the US, the Bahamas and Indonesia. As the largest and most unique franchisor in the themed bulk candy segment we are capturing the attention of major developers throughout the country and the imagination and excitement of customers of all ages.

Business Planning
The success of any business hinges upon careful business planning. That's why one of the first things we do when you become a Fuzziwig's Candy Factory franchisee is help you map out your business plan. You'll receive the Fuzziwig's Candy Factory Preliminary Store Planning Handbook which walks you, step-by-step, through the procedures for:

• Preparing your business plan • Obtaining financing • Selecting your store location • Negotiating your location lease • Planning your store design and construction process • Preparing for your grand opening

At every step in the business planning process, the Fuzziwig's Candy Factory staff are there to guide you. We realize that starting a business can be overwhelming at times. Our goal is to help make the process as smooth as possible.

Store Location, Design & Construction
Choosing a location for your Fuzziwig's Candy Factory is one of the most important business decisions you'll make. Among the locations you'll likely explore:

• Factory Outlet Centers
• Downtown Shopping Malls
• Specialty Retail Centers
• Regional Malls
• Super Regional Malls

Once you've narrowed your search, we help you analyze the potential of your site selection and provide guidance and support throughout the lease negotiation process. We also apply our experience and creativity to help design the best possible store layout and merchandising options for your selected space.

During the store design and construction phase, your Fuzziwig's Candy Factory New Store Opening Handbook will likely become your “new, best friend.” In it, we outline everything you need to know to get your store built and ready for opening day. We help you order all the necessary leasehold improvements including fixtures, displays, signage and props. We walk you through ordering your initial supply of inventory from our preferred vendors and even assist with stocking and merchandising before your grand opening!

Support & Training
You do not need experience in the retail candy business to become a Fuzziwig's Candy Factory franchisee. Our Franchise Training Program gives you all the training you need. Prior to your store opening, you'll have the opportunity to train at an actual Fuzziwig's Candy Factory store where you'll learn first-hand what it takes to run the business. You'll also benefit from classroom-style training led by our team of experienced business professionals.

The training continues long after your doors open. Your Fuzziwig's Candy Factory Field Consultant will be in regular contact with you and you'll be able to network with corporate staff as well as other franchisees. Additional support is also provided through our corporate Website, periodic field training seminars and regional and national meetings. If you need help, we guarantee you won't have to look far or work hard to get it!

Marketing, Merchandising & Advertising
As in any retail business, product merchandising is the key to successful sales. After years of fine tuning, we've developed merchandising strategies that work! We provide you with charts and “plan-o-grams” showing you exactly what, where and how product should be displayed. You receive in-store signage and labels to identify products and attract customer attention. And we help you develop and manage your store advertising and marketing plan with proven promotional ideas, seasonal calendars and camera-ready artwork. Most importantly, we do the work for you identifying and making available the hottest, bestselling candy, toys and collectibles on the market!

The Sweets From Heaven Concept 
Sweets from Heaven stores are designed to satisfy your heavenly sweet cravings. With large neon clouds and bright colors throughout, Sweets From Heaven is not just a candy store but a “self-serve candy experience.” Each store features a large selection of bulk, gourmet, wrapped and unque international candies. Favorites include Jelly Belly beans, M&Ms, a huge selection of gummies, sours and interactive items as well as overseas favorites like the Flake, Aero, and Crunchie. Children point and reach for  their favorites, while adults fantasize with childlike desires, then scoop for lucsious delights.