In an industry, which is becoming increasingly fragmented, it is necessary to be identified for a unique product offering. As a result from a marketing perspective, the “Doing only what we do best, breakfast and lunch from 6:30 am to 3:00 pm everyday. We 've perfected breakfast so we can enjoy eating dinner out too....” niche promotes valuable market identification.
Preferred product mix for business meetings and power breakfasts
Top of mind awareness for the exclusivity of the breakfast / lunch day concept
Conference room
Carry out orders
Facility design is conducive for breakfast and lunch meetings
Extensive and high quality full lunch menu, allowing tremendous growth opportunity to build on the established breakfast base and a competitive edge in the lunch market
Operators have the option to promote an "Elegant Evening at Marie's"
Positioned and specially designed for residential, office and retail locations
Lifestyle
One of the most unusual features of the business is the hours of operation, which are displayed proudly as 6:30am to 3:00pm every day. This “breakfast and lunch only” circumstance affords several key competitive advantages:
Single shift labor scheduling allows a maximum 10-hour day, which limits costs of management, crew staffing and supervision
Creates a preferred shift for staff. This allows us to be more selective with personnel and allows our staff a positive cheerful attitude
Avoid the problems and alcohol challenges of a night shift
Upscale breakfast concept drawing preferred clientele. (Our target market includes business professionals, women’s groups, shoppers, middle and upper income families)
Make no mistake, operating a Scrambler Marie’s franchise involves long hours, early mornings, and hard work, but we never want to forget the real reason for all of our efforts.
Great Experience
Menu simplicity increases preparation speed and reduces inventory costs.
Single shift operation provides fewer complexities and reduces operational drag
Operators are freed from dealing with the difficulties of communications between multiple management shifts
The restaurant is not forced to operate during the traditionally lowest volume hours of the afternoon
Food product is multi-used for breakfast and lunch
Reduces waste and inventory size
Increases food cost productivity
Reduces training time due to operational simplicity
Simple service procedures for single course meals
Casual atmosphere for guests
Provides rapid table turnover
Reduces management overhead
Tremendous potential for evening opportunities, including parties, banquets and facility rental
Why Choose Scrambler Marie’s?
If you have always dreamed about creating your own place that would become the neighborhood favorite... If you’re looking for an idea that is efficient and comparatively simple to operate... If you’ve searched for a way to be in the restaurant business for yourself, and still have a life away from work...
Look no further.
15 plus years of experience operating this exact concept, not a prototype
Complete operations manuals and standard operating procedures in complete colorful detail
New product development
Quarterly facility reviews available to assist in growing your business
Record keeping insights
Cost management techniques through maintaining targets on food and labor costs, variable and fixed expenses
Single shift operation provides fewer complexities and reduces operational drag