Why Eggs Up Grill

Unique Market Positioning
You can't just be another restaurant to succeed in the food service industry. It requires a niche. Or even a niche within a niche. Eggs Up Grill is a hybrid model restaurant somewhere between a quick-service and a full-service operation. It is open 6:00 AM - 2:00 PM and has a breakfast-oriented menu. Eggs Up Grill will build it's identity around the egg, and it's experience around a friendly, familiar environment that appeals to "morning" people.

Breakfast represents 18 percent of total daily restaurant traffic. $1 out of every $10 is spent between 6 a.m. and 11 a.m. at full-service and limited-service restaurants and cafeterias combined. The national average of breakfast per-person check is $3.88 - $4.16 at quick-service and $6.06 at full-service restaurants. Eggs Up Grill, however, has a higher check average of between $5.75 and $6.50 per person.

Value-Packed Investment
With low interest rates for business and real estate loans, the time is right for getting more out of what you put in - especially with an uncertain stock market and other dubious investment options. An Eggs Up Grill franchise offers a number of unique appeals:

• You're the master of your destiny, yet you have a fresh restaurant concept and solid system to build on.
• It requires a lower start-up investment relative to most franchise opportunities.
• As a breakfast restaurant, our operating hours of 6:00AM to 2:00PM are lifestyle and family friendly to our owners.

Costs

• Total Costs: $348,079 to $695,364 (Includes Franchise Fee)
• Franchise Fee: $28,000
• Royalty Fee: 4%
• Co-op Advertising Fee: 1%
• Term of Agreement: 10 Years Renewable
• Qualifications - Cash Liquidity: $150K - $200K
• Experience: General Business experience
• No Financing Available
• Business Support
• Training at Headquarters: 8 weeks
• Training at franchisee's location: 2-3 days
• Grand Opening
• Site Selection Assistance
• Meetings
• Security/Safety Procedures
• Field operations/evaluations
• Website
• Marketing Support
• Regional Marketing and Advertising