Dillybird’s
has proven to be highly successful. The core products of fresh-baked
breads, gourmet sandwiches, salads, and soups have redefined fast-casual
deli concepts.
FRANCHISING Franchising
is a great way to be in business for yourself, but not by yourself.
You are an independent business owner, but “affiliated”
with other independent owners under the same brand. Franchising works
because it combines the skills of two parties, the franchisor and
the franchisee, in a business operation that can be mutually profitable.
Franchise systems typically work with the franchisor providing an
established, proven concept, brand name, the know how and support
from the home office. In return, the franchisee provides the capital
to open the new units, and well-motivated management of the day-to-day
operation of getting customers, keeping customers, and growing the
local business.
Dillybird’s commits the following
resources to your new business:
Use
of the trademarked name and logo of Dillybird’s
National
food and paper suppliers
Complete
Prototype plans and design
Full
restaurant equipment and fixtures package
Assistance
with site location using our site selection criteria and our company
experience
Build-out
of your franchised restaurant
Comprehensive
training which will cover every aspect of store management
Opening
team to assist with the Grand Opening of your store
Complete
Manual of Operating Procedures
Advertising
kit for help with advertising and public relations
Uniforms
Dillybird’s
branded general merchandise items
Dillybird’s
branded paper goods
We believe that the success of this concept rests
on providing fresh baked breads, gourmet signature sandwiches, soups
and salads in a fun and engaging atmosphere. We take great pride
in offering you a specialty food concept that has proven to do just
that.
TRAINING Dillybird’s success is based
upon uniform quality and service that is achieved through effective
training. We have made a major commitment of time and resources
to develop this comprehensive training program.
New franchisees and store management must participate
in a three-week comprehensive Dillybird’s Training Program.
This is full-scale, educational experience, encompasses classroom
study and in-store training, to simulate “live” restaurant
operations. Each franchisee learns how a store is operated as effectively
and efficiently as possible, in accordance with corporate standards
for cleanliness, performance, food quality, service and operational
efficiency.
Training is a high priority for Dillybird’s.
We provide the following for all franchisees and their key personnel:
A comprehensive
3-week training program at one of our corporate stores.
On-going
operational support.
A
complete process for getting new stores up and running, faster
and more cost effective.
Visits
to your store on a regular basis to help refine and improve your
operation.
Planning
for your Grand Opening
7
day a week phone consultations
Confidential,
on-line manuals for operations, training, and recipes.
During formal training, all franchisees are provided
with the following educational material:
Detailed
Store Operations Manual
Management
training Manual
Pictorial
Product Quality Guides
Testing
programs for both management and Hourly Trainees
In addition to our extensive classroom and in-store
training, we provide a “Grand Opening Team” to work
in the franchise restaurant prior to the opening of each location.
The team simulates every aspect of “real operations”,
ensuring that all the functions will be performed in accordance
with corporate standards.
After a grand opening, the team will remain in the
franchise restaurant for several days to further train and assist
management and hourly employees.
MARKETING
Maintaining top-of-mind
awareness is crucial to building sales. Marketing programs are designed
to build loyalty at the neighborhood level through maximizing appeal
to the local community through promotions, events and special features.
Additionally, a strategic synergy of mediums such as direct mail,
print, cable advertising and radio can be utilized as a cost-effective
means of creating awareness and stimulating visits.
These advertising vehicles, however, are only intended to precipitate
trial. The ongoing quality of the Dillybird’s product and
experience is truly the most powerful marketing tool. Throughout
Dillybird’s growth into a national franchise system, the Company
will support franchisee marketing needs through a combination of
in-house resources and outsourced marketing.
Franchising
is a great way to be in business for yourself, but not by yourself.
You are an independent business owner, but “affiliated”
with other independent owners under the same brand. Franchising works
because it combines the skills of two parties, the franchisor and
the franchisee, in a business operation that can be mutually profitable.
Franchise systems typically work with the franchisor providing an
established, proven concept, brand name, the know how and support
from the home office. In return, the franchisee provides the capital
to open the new units, and well-motivated management of the day-to-day
operation of getting customers, keeping customers, and growing the
local business.
