Gourmet

IFA

The Grape Wine Store and Bar
Be a part of the latest concept in a growing industry! First opened in Atlanta in October 2000, The Grape is a proven, popular concept that combines two complementary revenue elements: a wine bar and retail store. The Grape provides you with . . . An opportunity that presents a new, innovative approach, which sets itself apart from other retail, restaurant and wine bars Expertise in wine selection, ordering and delivery from a small number of wine distributors The chance to offer in-style, gourmet fare with minimal equipment and kitchenspace A copyrighted guide of presenting wine by taste that attracts the novice as well as the sophisticated wine purchaser All the support you need to run your business Franchising with The Grape provides you with these advantages and more . . . An innovative opportunity in a growing industry Demystify wine through The Grape’s copyrighted wine by taste guide that --combines two complementary revenue sources (Wine Bar & Retail Store) Leverage a refreshing, proven concept that puts a new twist on wine presentation Simplify operations and keep inventory costs to a minimum with frequent wine deliveries from a small number of suppliers; maximize inventory turns Multiple revenue sources from wine bar, retail, merchandising, wine clubs and other wine functions Access established operations systems and POS technologies The Grape’s franchise management team will provide you the support you need, including. . . Initial start-up support and training Site selection, design and construction guidance, and Grand Opening support A comprehensive Confidential Operations Manual Selection, ordering, rotation, and distribution services for your complete line of unique wines Ongoing Operational, managerial, and sales assistance through field visits and phone support Advertising / marketing materials and promotional graphics Continuous R&D for concept and operational improvements

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