Frozen custard is a gourmet ice cream treat that originated on Coney Island as a carnival frozen dessert in 1919. Frozen custard quickly grew into a specialty dessert along the East Coast in the northern states. Frozen custard is considered an old fashioned, rich, creamy ice cream. Frozen custard is unique because of the all-natural ingredients and the special way it's made.
A Nutty Munkey Frozen Custard Stand is a fun, high energy, exciting environment that engages all of the customer's senses. Our first-line marketing strategy is at the point of sale. Nutty Munkey team members are “perception creators”, led by a manager who has internalized The Mission of the Nutty Munkey.
If you want to design a new life for you and your family, there is no better opportunity than Nutty Munkey Frozen Custard. Profits flow out of an exhaustively researched system of providing customers more than just a frozen dessert. Nutty Munkey Frozen Custard Strategic Partners will profit by creating an emotional bond between the customer and the brand, through carefully structured experiences using the brand products.
Franchise Program
An initial fee of US$25,000 is required to cover the costs of putting qualified Strategic Partners into business, including:
* Trademark registration and protection
* Franchise system organization costs
* Administrative costs of strategic partner selection
* Pre-opening assistance
* Initial training
* Grand Opening assistance
A recurring royalty fee of 5% is Nutty Munkey's share of the revenue from each franchise operation.
After five years of researching the frozen dessert market from coast to coast, the Nutty Munkey Frozen Custard founding team has created and refined a system that will richly reward qualified Strategic Partners looking for the next great franchise opportunity.
From pre-opening assistance, training and construction to opening, marketing and growth strategies, Nutty Munkey is properly positioned to develop a rapidly growing business that will generate significant cash flow, profits and asset value-building opportunities for our Strategic Partners.
The goal of franchise development for Nutty Munkey is to grow the company by selectively expanding into strategically relevant markets. The primary approach is to explore high-priority markets where Nutty Munkey has the highest opportunity and where our Strategic Partner can succeed with minimal cost.
Quality as a Franchisee
Currently our objective is to identify the best candidates to achieve Nutty Munkey market objectives. We will assist candidates in making an informed business decision and then select the most qualified candidates to become our Strategic Partner and help in the creation of the future of Nutty Munkey Frozen Custard.
Definition of a “qualified strategic partner”: Someone who shares our mission and strategy of creating a Nutty Munkey Experience-driven culture, and understands the franchise business format. We are looking for candidates who have long-term goals, objectives and dreams such as, growing their net worth, securing their financial future and growing the bottom line every year. Ideal candidates may also seek recognition in the community or the chance to create opportunities for other people.
As we move forward, the challenge we share with our strategic partners is to communicate the philosophy of the Nutty Munkey Experience as an integrated part of the frozen dessert industry. It is a means of differentiating Nutty Munkey from the competition, and creating a compelling business opportunity for high-quality, growth-oriented Strategic Partner candidates. |