Beyond simply being a pizza joint, Il Forno offers the best New York style pizza and pasta outside of New York. Il Forno offers more than great food at reasonable prices to customers.
Il Forno brings a taste of homestyle New York authenticity to Atlanta, extending beyond delicious Italian food. We provide a family atmosphere, where each customer knows they are welcomed with open arms. Customers return year after year, not only for a slice of the Big Apple, but to relax, and to appreciate the finer things in life, such as good company and long leisurely meals.
Il Forno is not just a restaurant... it is the Italian mother you never had.
What We Offer :
Not only will we help you become part of Il Forno's illustrious future, we will ensure your success as well. We believe in the traditional concepts of teamwork, support and above all, synergy. As franchisors, we will be entering into a long-term relationship with you. All Il Forno restaurants work together as a team, a symbiotic relationship within a network. We will provide on-going support, as well as training and a group of involved individuals dedicated to your success.
Business plan outline
Confidential operations manual
Exclusive territory rights
Trademark protection
Marketing and advertising support and tips
Public relations assistance
Restaurant layout and design recommendations
Volume buying power
Access to wholesale supplies
Pre-approved credit card processing
Line of credit for puchasing supplies
Promotional campaigns and suggestions
Corporate office consultation
Ongoing telephone and fax consulting support
Consultant follow up on-site visits
Computerized Software System to Manage Restaurant
Marketing and promotions materials
Co-operative Advertising program
Business start-up training
Purchasing an Il Forno Restaurant
Site Selection : The first step is to determine a site for your new restaruant. Although finalizing and procurring the site is your responsibility, we will be on-hand to provide guidance during your search. Due to our experience in the market, we may already know of several appropriate sites. We will also help with negotiations for acquiring and leasing sites. Il Forno must approve the final site.
Construction : While you are responsible for the construction of your site, we will guide you through every phase of construction. Il Forno will provide a support network for you from the beginning of your corporation to opening day of your new restaurant. For a small fee, we are also able to undertake the construction of your store.
Training : Il Forno provides two weeks of an extensive training program. Training in all functions necessary to run a successful Il Forno restaruant is offered. Topics range from business functions training, kitchen training, dining room training, employee management, and promotions. Training will take place at an approved Il Forno location. We highly recommend that your managerial staff participate in training as well. In addition to the two weeks of training, we will provide one of our staff members to help you open and operate your restaruant during the first week of business, as well as the subsequent two weekends, if necessary.
Continuous Support Network : One of our operations staff members will continue to visit your store on an on-going basis in order to provide assistance and support regarding business and management functions. This is a symbiotic relationship, where our success is dependant on your success.
Advertising and Promotions : We will guide you through the necessary grand opening and continuous advertising procedures. Existing Il Forno artwork, consisting of samples of print advertising, special promotion ideas and coupons, are available. In addition, Il Forno has established a co-operative advertising program, which all stores contribute to. This co-operative advertising program allows greater name recognition and broader base advertising than would be possible for each store individually.